Liverpool FC has unveiled its brand-new Nike home and training kit for the 2021-22 premier league season.
Taking inspiration from the 1964 season, when the Reds were under the management and instruction of Bill Shankly, next season’s home kit captures the glow of a bright red colourway.
In 1964, LFC introduced a full-flooded red kit for the first time in the club’s history on the basis it would provide them with a psychological edge, with Shankly famously saying that ‘red is for danger and red is for power’. This set the foundation for their dominance for years to come.
Inspired directly by that decision, the men’s and Women’s team will be walking on to the pitch with a full red kit detailed with bolted pinstripes and bright crimson sleeve cuffs and neckline – representing power, energy and danger – in 2021-22.
With deep-rooted club history meeting contemporary style, the jersey is completed with a fossil-coloured swoosh and crest – a nod to jerseys of the ’90s. The green neck tape features a thread of stripes which are ever-present in the home collection. The final touch is the fresh new look from Standard Chartered Bank. Bold, vibrant and digital-friendly, the brand is fit for a new era.
Virgil van Dijk said: “It’s great to see the perfect blend of our heritage and Nike’s product innovation for our new home kit. Being part of the swoosh family for years, they’ve been at the forefront of sustainable design and it goes a long way into making our sport a greener one. I can’t wait for the fans to see it in person next season.”
This will be the Reds’ most sustainable kit yet, with the shirts that players will wear on the pitch, as well as the replica jerseys for fans, having been constructed with 100 per cent recycled polyester fabric, which is made from recycled plastic bottles.
Plastic bottles are collected, cleaned and melted down to produce a high-quality yarn for manufacturing and is part of Nike’s wider ‘Move to Zero’ initiative, with football apparel leading the way in sustainability.
The new kit and selected training kit is available for pre-order online from the official Liverpool FC online store and will go on general sale for purchase in-store and online from Thursday June 3. The new full training and lifestyle range will also be available in store from June 3.
Behind the scenes from 2021/22 Home Kit shoot with Players
As with previous seasons, the club is offering a 10 per cent discount off the price of the home shirt to all LFC official members. New for this season, the Reds are extending this offer out to UK key workers via Blue Light and Network, and also to students in the UK via Student Beans. More information on eligibility and how to redeem the discount can be found here.
Fans who purchase any home shirt before 9am BST on Monday June 7 will also receive a £10 Liverpool FC retail voucher to spend in-store or online in July.
SOURCE: LIVERPOOLFC.COM
